AI engines now decide which crypto projects get recommended. These guides explain how that works — starting from "what is AEO" and funneling down to the specifics that get your brand cited. Plain English, built for Web3 teams.
Read top to bottom, or jump to the one you need.
The plain-English definition. What Answer Engine Optimization is, why crypto buyers ask the AI before Google, how the prompt-to-recommendation pipeline works, and what the engines actually read. If you read one, read this.
Read the guide →Same goal, different game. Where the two overlap, where they diverge, and how to run both without doubling the work.
Read the guide →The exact signals that decide which projects ChatGPT, Perplexity, and Gemini cite — earned media, mentions, structure, entity footprint — and how to earn each one.
Read the guide →Once you've got the basics, these go from theory to your specific category.
The question we get asked most, answered with data. Why earned coverage beats your own blog for AI citations, why mentions matter more than backlinks, and why the outlet you pick decides whether any of it works.
Read the guide →The highest-trust answer in crypto. The prompts, the sources, and the security signals that win deposits.
Read the guide →How protocols get cited. Where TVL, audits, and DefiLlama fit, and why engines play it safe.
Read the guide →How wallets win the safest-wallet answer. Security reputation and custody as the deciding signals.
Read the guide →Six moves that get Perplexity to recommend you, ranked by what 1,000 measured AI answers actually cited.
Read the guide →ChatGPT's two-system model, and why to win Perplexity first and let presence compound into it.
Read the guide →1,000 observations across 10 exchanges. Every engine's top three is the same three names, and there are still three different winners.
Read the study →One says 62, one says 34, one says "highly visible." Where the divergence comes from, and the five disclosure questions that tell you which scores to trust.
Read the guide →Each step builds on the last.
The fastest way to understand AEO is to run it on your own brand. Five engines, 100 observation points, about a minute. No card, no signup.
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