PR Intelligence · Emergence Media

Stop guessing.
Make better campaigns.

Stop buying crypto PR on reputation alone.

Every outlet scored on live signals. Pick Brand Authority or ROI weighting. 500+ outlets in the database. Open methodology, rate cards verified, refreshed weekly.

Build my package → See how it works

CryptoNews

TradingView

News.Bitcoin.com

Decrypt

NYPost

AMBCrypto

BeInCrypto

Bitcoinist

CryptoNews

TradingView

News.Bitcoin.com

Decrypt

NYPost

AMBCrypto

BeInCrypto

Bitcoinist

CoinTelegraph DR

CoinTelegraph TTL

24h

CoinTelegraph Traffic

10.0M

CoinTelegraph Index

21%

AMBCrypto DR

AMBCrypto TTL

48h

AMBCrypto Traffic

1.5M

AMBCrypto Index

100%

Decrypt DR

Decrypt TTL

24h

CoinTelegraph DR

CoinTelegraph TTL

24h

CoinTelegraph Traffic

10.0M

CoinTelegraph Index

21%

AMBCrypto DR

AMBCrypto TTL

48h

AMBCrypto Traffic

1.5M

AMBCrypto Index

100%

Decrypt DR

Decrypt TTL

24h

Google News ✓

CoinTelegraph

Schema ✓

CoinTelegraph

Google News ✓

BeInCrypto

Schema ✓

FXStreet

48h TTL ⚡

AMBCrypto

Google News ✓

Daily Hodl

Schema ✓

AMBCrypto

36h TTL ⚡

Daily Hodl

Google News ✓

CoinTelegraph

Schema ✓

CoinTelegraph

Google News ✓

BeInCrypto

Schema ✓

FXStreet

48h TTL ⚡

AMBCrypto

Google News ✓

Daily Hodl

Schema ✓

AMBCrypto

36h TTL ⚡

Daily Hodl

Usatoday

111.7M

Forbes

60M

NYPost

50M

Investing.com

50M

TradingView

32M

Msn

28.2M

IndiaTimes

26.9M

APNews

22.1M

Usatoday

111.7M

Forbes

60M

NYPost

50M

Investing.com

50M

TradingView

32M

Msn

28.2M

IndiaTimes

26.9M

APNews

22.1M

500+

Outlets scored

14+

Live data points / outlet

Verticals ranked

Languages / regions

Scored on 6 live signals

The signals that actually predict coverage value.

Every outlet in our database is graded across these six fields. Refreshed weekly.

Domain Rating

Backlink-authority score. Higher = stronger SEO equity passed to your article.

Backlink authority

Monthly reach

Organic search traffic per month. Determines how many readers see your placement.

Organic search index

Content freshness

Homepage TTL: how long your article stays on the front page before rotation.

Live homepage crawl

Google News

Eligibility + indexation. Articles surface in news carousels for relevant searches.

News index verified

Per-vertical SERP

Live news rankings + traffic ETV for your specific niche, not generic authority.

10 verticals tracked

AI crawler access

GPTBot · ClaudeBot · Perplexity reachable. Required for AI-Overviews citations.

Crawler policy audit

The problem with crypto PR

Most crypto PR is built on gut feel, not measurable signal.

Wire distribution LEGACY

Spray. Pray. Pay.

Coverage100+ outlets, blind. No say in placement.

Cost$1,500 – $10,000 per release.

SignalOne reputation score, vibes-based.

ReportingSyndication list. No projections.

Emergence DATA

Score. Pick. Prove.

Coverage500+ outlets ranked, you pick the package.

CostYou set the budget. We optimise inside it.

Signal14 live data points per outlet. Open weights.

ReportingProjected impressions, CPM, timeline.

500+

outlets, scored

Each outlet has a verified DR and a live SERP-rank check across 10 verticals.

data points / outlet

Domain Rating
Monthly traffic
Homepage TTL
Google News
Indexation rate
SERP wins
Schema markup
AI crawler access
Cost / placement
Geo split
Audience tag
Refreshed weekly

black boxes

Every decision scored
Every weight visible
Every data point sourced
Open methodology

How it works

Five steps.
One perfect package.

Try it now →

1Brief

Brief your campaign

Project name, budget, vertical, target geo. 60 seconds. No discovery call needed.

Vertical

Budget

Geo

2Strategy

Choose your strategy

Brand-heavy for tier-1 prestige · Mixed balances anchors with reach · Reach optimises CPM.

Brand

Mixed

Reach

3Rank

Get your package

Every outlet scored against your brief and ranked. Swap any pick for an alternative in one click.

1CryptoNews86

2Decrypt84

3Daily Hodl80

4Audit

Review the scorecard

Google trust, homepage window, audience fit, DR. Each metric graded with source data shown.

Reach

5Ship

Approve and place

Projected impressions, est. readers, effective CPM, and a results timeline, packaged for your team or the board.

Day 0Day 7D 30

365K impressions · 5,475 reads

The data behind every decision

7 components.
Disclosed weights.

Reputation isn't a metric. Every outlet is graded on 14 measured fields rolling into a transparent 100-point composite, and every weight below is the live production formula.

⏱

Live signals

Per-vertical news Indexed pages Organic traffic SERP wins Schema validation AI crawler access

Refreshed
weekly

◇

Static signals

Verified Domain Rating (Q4 2025) Editorial classification Geo cluster

Audited
quarterly

Three strategies. One formula per goal. Pick what matters for your campaign.

Brand-heavyPrestige

Tier-1 prestige outlets. Cost-blind. Investor-grade signal.

MixedBalanced

One tier-1 anchor + reach + niche-fit outlets.

Reach efficiencyVolume

Cost-per-impression. Long homepage windows. Volume play.

Show the full formula and weight breakdown →

Domain Rating

22 pts · DR / 100 × 22

Monthly Reach

20 pts · log10(traffic+1) / log10(32M) × 20

Google Index + News

20 pts · indexRate × 12 + GN × 8

Homepage TTL

18 pts · min(1, ttl / 24h) × 18

Best-Vertical Segment

15 pts · max(verticals[*].score) / 100 × 15

AI Crawl Eligibility

4 pts · GPTBot / CCBot / Perplexity / Schema / GN

Schema / Penalties

+1 schema · −4 GPTBot blocked · −5 noindex

Brand:
DR × 0.40 + reach × 0.35 + freshness × 0.25
× 1.25 for tier-1 outlets

Mixed:
brand × 0.45 + reach × 0.35 + audience-fit × 0.20

Reach efficiency:
composite × quality² ÷ (cost/$1k)
quality: DR 20% · GN 25% · TTL 55%

Rebalanced 2026-05-27. Boosted homepage-visibility weighting in reach-efficiency scoring; rewrote audience-vertical fit so tradfi-bridge verticals (payments, wallet, RWA, DePIN) accept mainstream-finance audiences alongside crypto-native, while crypto-centric verticals stay crypto-only.

By the numbers

Numbers, not opinions.

Crypto PR has been planned from stale spreadsheets and outlet name-recognition for a decade. We surfaced the live signals that actually predict coverage value. and put them in your hands. Every recommendation is a number you can interrogate.

500+

Outlets in database

Scoring components

Tracked fields / outlet

Package modes

Per-segment ranking

Best outlets for your segment.

Composite scores tell you which outlets are good in general. They don't tell you which ones win when a journalist searches "DeFi launch announcement" or "stablecoin payments news." Pick your vertical. see who's actually ranking right now, with the underlying signals on display.

Vertical: —

Segment Score0-100 composite for this vertical (formula: news + indexed + SERP wins + traffic ETV + AI)

News (Google)news articles indexed by Google News for this vertical's keywords

Indexed Pagestotal pages Google has indexed about this vertical on the outlet

SERP Wins · /5top-10 appearances when journalists search 5 news-intent queries

Traffic ETVmonthly USD value of organic traffic from vertical-tagged keywords

Loading segment data…

Refreshed — · Source: Google News + Google web SERP + ranked-keyword index

What to expect

Your campaign,
fully mapped.

A scored package

Every outlet scored, ranked, and explained. DR, TTL, Google News, traffic, audience match. All visible. No black boxes, no hidden logic.

CryptoNews

86 / 100

DR80

Traffic2.5M

TTL24h

GN✓

Instant · no signup

Projected reach data

Impressions from daily traffic × homepage TTL. Article readers at 1.5%. Effective CPM per package. Real numbers, not industry averages.

365K

Impressions / mo

$13.01

Effective CPM

Data-backed estimates

A results timeline

Homepage visibility, Google indexation, and SERP impact mapped day-by-day after publish. Know when to expect results before you spend.

D 0-2

D 3-7

Idx

D 7-30

SERP

Clear timeline

Live preview

What the
tool delivers.

Build my package →

PR Intelligence · Sample package · crypto-native audience · $5,000 budget · refreshed 2026-05-14

Selected outlets · top 5 by composite score, fit budget

CryptoNews

cryptonews.com · DR 80 · 2.5M/mo · 24h TTL · $1,250

Google News ✓

Score 86/100

News.Bitcoin.com

news.bitcoin.com · DR 85 · 1.5M/mo · 24h TTL · $1,500

Google News ✓

Score 84/100

Decrypt

decrypt.co · DR 83 · 3.2M/mo · 24h TTL · $1,650

Google News ✓

Score 84/100

Daily Hodl

dailyhodl.com · DR 72 · 2.5M/mo · 36h TTL · $350

Google News ✓

Score 80/100

Projected campaign performance · total spend $4,850

365,000

Est. total impressions / month (traffic × TTL window)

5,475

Est. article readers / month (1.5% CTR)

Avg DR

DR 80

Eff. CPM

$13.01

Google News

4/4

Max TTL

36h

Why no CoinTelegraph in this sample? CT is in the database (DR 89, composite 87/100, our #1) but a single placement costs $6,250. Over the $5K demo budget. Bump the budget to $7K in the tool and CT replaces two smaller outlets.

Try with your own budget →

Stop guessing.
Make better campaigns.

The signals that actually predict coverage value.

Most crypto PR is built on gut feel, not measurable signal.

Five steps.
One perfect package.

7 components.
Disclosed weights.

Numbers, not opinions.

Best outlets for your segment.

Your campaign,
fully mapped.

500+ outlets,
scored live.

What the
tool delivers.

The right audience. Five times the exposure.

Data-driven.
Result-focused.
No guesswork.

Stop guessing.Make better campaigns.

The signals that actually predict coverage value.

Most crypto PR is built on gut feel, not measurable signal.

Five steps.One perfect package.

7 components.Disclosed weights.

Numbers, not opinions.

Best outlets for your segment.

Your campaign,fully mapped.

500+ outlets,scored live.

What thetool delivers.

The right audience. Five times the exposure.

Data-driven.Result-focused.No guesswork.

Stop guessing.
Make better campaigns.

Five steps.
One perfect package.

7 components.
Disclosed weights.

Your campaign,
fully mapped.

500+ outlets,
scored live.

What the
tool delivers.

Data-driven.
Result-focused.
No guesswork.