Everything about getting cited.

Yes, conditionally. AI models retrieve from search indexes, Bing for ChatGPT, Google for AI Overviews, Brave plus proprietary crawls for Perplexity. None of them "know" things innately; they fetch at query time.

A PR article appears as a cited source only when four conditions line up: the outlet allows the AI crawler (GPTBot, ClaudeBot, PerplexityBot, Bingbot), the article gets indexed within hours, the article ranks for queries people actually type, and the outlet has enough authority that the AI's ranker prefers it.

citeOS tracks all four signals across our 500+ outlet database. We steer customers toward outlets that maximize the probability of citation during the 2–4 week launch window where AI citations are most active.

Crypto PR is press distribution targeting Web3, blockchain, and digital asset publications. It differs from traditional PR in three ways:

1. Faster cycles. Crypto news moves on 24–48 hour timelines, not 2–4 week pitch cycles. 2. Specialized outlet roster. CoinDesk, The Block, Decrypt, Bitcoin Magazine, The Defiant, Blockworks, not WSJ, Forbes general, or AP. 3. AI-citation focus. Most crypto buyers research projects through ChatGPT and Perplexity before reading articles directly, so AI surface matters more than vanity impressions.

citeOS is built specifically for the crypto news cycle and the AI-search era.

From $2,000 for a single tier-3 placement to $50,000+ for a tier-1 multi-outlet launch. The citeOS package builder shows per-outlet pricing transparently, no opaque retainers.

A typical mid-size project ($10,000 budget) gets 4–6 tier-2 / tier-3 placements with combined estimated impressions in the 2–5 million range. Exact mix depends on your vertical (DeFi, exchange, RWA, etc.) and whether you optimize for brand authority or reach. Service tiers are on the pricing page.

An AI citation is when an LLM like ChatGPT, Perplexity, Claude, or Google AI Overviews names a specific source URL in its answer.

It matters because crypto buyers research projects through AI assistants before reading individual articles. If your PR appears in the source list when someone asks an AI about your category, “best DeFi protocols 2026”, “new layer-2 mainnets”, “crypto exchanges accepting USDT in MENA”, you get discovered without the prospect clicking anything.

AI citations are also harder to game than traditional SEO, making them a stronger trust signal than impressions alone.

Tier-1 general crypto: CoinDesk, The Block, Decrypt, Cointelegraph, Bitcoin Magazine.

Vertical leaders: The Defiant (DeFi), Blockworks (institutional crypto), CryptoSlate (announcements), Protos (investigations), Bankless (Ethereum/L2), CCN (Asia coverage).

Mainstream covering crypto seriously: Forbes Crypto, Bloomberg Crypto, Reuters, FT Crypto.

citeOS scores 500+ outlets across 10 verticals (exchange, DeFi, L1/L2, RWA, payments, DePIN, NFT/gaming, wallet, infrastructure, casino/iGaming), so you match your announcement to the outlets most likely to actually move the needle.

Tier-1 outlets: 7 business days average from outreach to publication. Tier-2: 4–6 days. Tier-3 and paid distribution: 24–72 hours.

Once published, Google News indexation usually completes within hours. AI citation surface develops over 2–4 weeks as crawlers re-index and the article accumulates inbound signals.

citeOS tracks indexation status in your dashboard every 24 hours after publication.

Yes, most crypto outlets accept sponsored content with clear sponsored-content disclosure. Some also offer editorial coverage when the news warrants it (genuine launches, funding rounds, partnerships).

citeOS handles both: we negotiate sponsored placements when needed and pitch for editorial coverage when your story qualifies. Tier-1 editorial is harder to secure and requires a unique angle. Tier-3 sponsored is more transactional but useful for indexed-page volume and AI citation surface.

We score every outlet across seven components:

1. Domain Rating (Ahrefs DR). 2. Google News presence + indexation rate. 3. Observed AI citations across ChatGPT / Perplexity / Google AI Overviews. 4. Homepage TTL, how long your story stays surfaced. 5. Monthly organic traffic. 6. Vertical-specific authority within crypto subsegments. 7. Tier-1 editorial multiplier for the strongest editorial brands.

The weights are published openly, see the methodology. No other crypto PR service publishes its scoring math; we treat this transparency as our moat.

Brand-heavy: prioritizes tier-1 editorial placements (CoinDesk, The Block, Decrypt) to build long-term trust signals and AI citation surface. Higher cost per placement. Slower to secure. Compounds in value.

Reach-heavy: prioritizes broad distribution across tier-2 and tier-3 outlets to maximize impressions and indexed pages in the launch window. Lower cost per placement. Ships faster. Shorter half-life.

Mixed: balances both within your budget. Default recommendation for most launches.

The citeOS package builder offers four modes, Brand-heavy, Mixed, Reach-heavy, and AI-citation-heavy (the latter prioritizes outlets we've observed being cited by ChatGPT, Perplexity, and Google AI Mode in our most recent audit).

Five concrete metrics, in order of importance:

1. Published article URLs across all paid outlets. 2. Google indexation rate (target 90%+ within 48 hours). 3. Estimated impressions per outlet (refreshed daily for 30 days post-launch). 4. AI citation count across ChatGPT / Perplexity / Google AI for queries in your vertical. 5. Inbound traffic to your project from the published articles.

Vanity metrics like “press release sent to 200 outlets” mean nothing if none of them publish or get indexed. citeOS tracks the real metrics in your dashboard and includes them in your coverage report.

General-purpose PR databases cover 250,000+ outlets across every industry. They're subscription tools, you pay per seat for access to a contact list and pitch the outlets yourself.

citeOS is different in four ways:

1. Crypto-native. 500+ outlets that specifically cover Web3, blockchain, and digital assets. 2. Disclosed methodology. We publish our scoring math openly while most tools keep theirs hidden. 3. AI citation surface. We track which outlets get cited by ChatGPT and Perplexity, most PR tools don't yet. 4. Service plus tool. We don't just give you a database, we build the package, run the distribution, and deliver the coverage report. You pay per campaign, not per seat per month.

For paid sponsored content: yes. We guarantee placement in every outlet in your approved package, or we substitute with an equivalent-tier alternative, or refund the per-outlet portion at your option.

For editorial pitches: no. Editorial decisions belong to the outlets. We guarantee best-effort outreach to every editorial target, but we never promise editorial coverage.

Anyone promising guaranteed editorial coverage at tier-1 outlets is misrepresenting their relationships. Treat that claim as a red flag.